Use This Matrix to Get Your MVP to Market Faster

Salvador Dueñas
4 min readJan 30, 2021
Photo by Marc-Olivier Jodoin on Unsplash

This article has been adapted from Sarah Gibbons “Using Prioritization Matrices to Inform UX Decisions.”

TL;DR: Visuals such as charts and matrices can help founders base important decisions for their MVPs on objective, relevant criteria instead of subjective opinions.

A Minimum Viable Product (MVP) is a version of a product with just enough features to be usable by early customers who can then provide feedback for future product development. A focus on MVP development potentially avoids lengthy and unnecessary work.

Founders oftentimes get carried away with the planning and developing of their product or service. The reality is that not everything can be done at once. Making an informed decision on what to prioritize can be daunting.

A prioritization matrix serves to identify the most important problems. This structured, objective approach helps achieve collaborative consensus while satisfying the varied needs of the user and business.

A prioritization matrix is a 2D-visual that shows the relative importance of a set of items based on two weighted criteria.

Value vs Effort

When developing an MVP a matrix that grades features on the value to the end user and the effort to implement that feature can…

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